“'I feel these countries want McDonald's as a symbol of something - an economic maturity and that they are open to foreign investments. James Cantalupo, president of McDonald's International at time, said , Many were clamoring for their own MickyD’s. 1996 was the first year McDonald’s made more revenue from outside the United States than within.Īnd McDonald’s wasn’t just pushing their McMunchies on unsuspecting countries. By 1996 localized versions of Windows and Office 95 were on a computer on every desk a new McDonald’s was being built every three days. Just as I was starting at Microsoft in 1992, localized versions of software were flying on floppy disks around the world. A year after McDonald’s showed up Microsoft offered a Russian version of DOS. It was the age of exceedingly fast globalization. companies to enter the former Soviet Union. The Berlin wall had come down, perestroika was nearing its peak, glasnost embraced a blend of socialism and traditional liberal economics that allowed more U.S. McDonald’s was popular in Russia from the day it opened in 1990. Judging from the lines and enthusiasm at the grand opening, I suspect the new MickeyD’s will continue to be popular…and delicious, full stop. But those McDonald’s branded red, yellow, and blue uniforms have been replaced with just red ones. After three decades McDonald’s managed to source just about everything locally and ultimately employed 62,000 Russians throughout their operations. Apples for the McDonald’s ‘apple pie’ had to come from Bulgaria. The Russian potatoes were too small, so McDonalds had to import seeds to grow larger russet potatoes locally. It made for an expensive introduction of the American icon. Back in 1990 the American based company had to import all the ingredients to fulfill the promise of a true McDonald’s. However, the golden arches are gone, and the name has changed to Vkusno & tochka's ( Delicious and that’s it or Delicious, full stop ).Īfter 32 years, that’s it for McDonald’s in Russia but it’s promised to remain delicious. The composition of the burgers stays the same as does the equipment, but they did add pancakes, omelets, and scrambled eggs to the morning menu. The fish burger was 190 rubles ($3.50) and is now 169 rubles ($3.11). McDonald’s priced the double cheeseburger at 160 rubles ($2.95) but it’s now 129 rubles ($2.38). Govor claims he paid below market price for the world’s most recognized fast-food chain and he’s already slashed prices. Or given the new owners last name how about just Bol’shaya Gov – Big Gov. As for a new name, I vote for Большая говядина (Bol'shaya Govyadina), Big Beef. But the new owner of the new McDonald’s, Alexander Govor – who was a Siberian McDonald’s franchise owner before buying the entire Russian chain – promised he’d find a suitable replacement for the Big Mac. The Big Mac name and special sauce are both copyright protected. Albeit a bit tongue in cheek, he was demanding the return of one popular product not on the menu. Big Mac!” Holding a handwritten sign that read “Bring back the Big Mac” a protestor in Moscow took advantage of a press conference a couple weeks ago at the reopening of McDonalds under a new name. “Bring back the Big Mac! Bring back the Big Mac. (Vernite Big Mak! Srochno vernite Big Mak.
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